Focus Groups

Enabling online qualitative research focus groups
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Use HT FACE platform for conducting, observing and recording focus groups

Capturing responses, interactions and opinions as they develop in a Focus Group is one of the strengths of HT FACE. Our platform also enables you to work with several sub-groups simultaneously, using translation and secure video recording to capture every nuance and to work across geographic and language boundaries.
Simple

Simple

browser-based with no downloads. Works on any device – desktop, laptop, tablets and mobiles
Support

Support

all sessions fully supported (and it’s included in the platform price). Includes support on technical checks, connection, camera/audio permissions, moderator orientation and hand holding plus in-session troubleshooting.
Security

Security

end-to-end encryption, respondents choose their own user name/pseudonym, there’s optional password authentication and High Tech can offer watermarking of sensitive content and image rights protection.
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Features designed for effective market research

Our platform features are all about enabling you to go a stage further with your qualitative research projects.
Informal locations possible with respondents’ own devices.
Moderator support at every stage and one-way mirror backroom observation for clients.
Simple technology doesn’t get in the way of complicated conversations.
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HT FACE can do all of this and more.

Have a look at our Case studies to see just how flexible it can be.
Or just give us a call to see how HT FACE could work for you.

Get in touch to find out more and book a demo